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Dr. Thomas' Eclectric Oil Trade Card

 Collection
Identifier: Ms-2009-064

Scope and Content

While Dr. Thomas' Eclectric Oil was marketed until the 1940s and 1950s, the particular trade card in this collection most likely dates to the late Victorian era. The Victorian era is a period of time that directly corresponds with the reign of the English Queen Victoria (1837-1901). The Victorian era saw the development of socialism, Marxism, Darwinism, and scientific Agnosticism. This period was a time of challenging known "truths." The Victorian era was also a time of snake oil peddlers–a phenomenon that lasted in one form or another through the mid-20th century. These medicines were marketed as a cure to almost any ailment, ranging from coughs and colds to deafness and lameness. While many medicines were snake oil products, some were marketed under a different label, such as "liniment," "tonic," and "compound."

Dates

  • Creation: [c.1875-1940?]

Access Restrictions

Collection is open to research.

Use Restrictions

Permission to publish material from the Dr. Thomas' Eclectric Oil Trade Card collection must be obtained from Special Collections, Virginia Tech.

Historical Information

Dr. Thomas' Eclectric Oil was first produced by Dr. S.N. Thomas of Phelps, New York, in the late 1840s. While the Eclectric Oil was quite popular in the local markets of the time, the popularity of the product significantly increased when Dr. S.N. Thomas sold the formula to Excelsior Botanical Company in the 1880s. Dr. Thomas' Eclectric Oil became both a domestic and international sensation, and advertisements for the "cure-all" medication can easily be located in family health periodicals published in the late 1800s.

This particular trade card was distributed by James H.S. Aumann, M.D.–a druggist and chemist in Wytheville, Virginia. While little evidence has been found to attach a specific date to this trade card, Aumann was in law school at the University of Virginia in 1879, placing the card within a loosely based time frame of circa 1875-1940. The image of a woman dressed in Victorian clothing on the front of the trade card, however, suggests that the card was produced and distributed before the end of the Victorian era in 1901.

For additional information, see:

  1. Joe Nickell's works published for the Committee for Skeptical Inquiry.

Full Extent

0.1 Cubic Feet (1 folder)

Language of Materials

English

Abstract

The Dr. Thomas' Eclectric Oil trade card is an advertisement for a cure-all serum marketed most popularly during the Victorian era. This particular trade card was distributed by James Aumann, M.D.—a druggist and chemist from Wytheville, Virginia.

Arrangement

The collection is arranged by material type.

Acquisition Information

The Dr. Thomas' Eclectric Oil Trade Card was purchased by Special Collections in 2009.

Alternate Form Available

This collection has been digitized and is available online.

Processing Information

The processing, arrangement, and description of the Dr. Thomas' Eclectric Oil Trade Card commenced and was completed in April 2009.

Title
A Guide to the Dr. Thomas' Eclectric Oil Trade Card, [c.1875-1940?]
Status
Completed
Author
Lora Settle
Date
© 2009 By Virginia Polytechnic Institute and State University. All rights reserved.
Language of description
English
Script of description
Code for undetermined script
Language of description note
Description is in English

Repository Details

Part of the Special Collections, Virginia Tech Repository

Contact:
Special Collections, University Libraries (0434)
560 Drillfield Drive
Newman Library, Virginia Tech
Blacksburg Virginia 24061 US
540-231-6308