Ballard and Ballard Company Collection,
Scope and Content
The collection includes a string of cardboard cut-out advertisements and a booklet titled, "It's Ballard that's Enough."
The cardboard advertisements consist of five panels, attached to a hanging string. The exterior panels imitate small cloth flour bags imprinted with the company seal and promote Ballard's flour with the phrases, "Bread Is the Staff Of Life Therefore Have it Good" and "Ballard's Obelisk Flour Always Reliable." The second and fourth panels feature a colorful cherry pie and the phrase, "Use Ballard's Obelisk Flour." The center panel is double the size of the end panels and features the company seal and a chocolate cake on a reproduced cloth flour bag. The front of the panels are done in recto color by the American Lithography Company of New York, and the back of the panels are printed in black and white and present the phrases, "Use Ballard's Obelisk Flour", "Ballard's Obelisk Flour", "Ballard's Obelisk the Kind of Flour that Encourages Home Baking", and "A Valuable Premium Ticket in Every Sack of Ballard's Obelisk Flour."
The booklet contains recipes and cooking tips from the Presidents and Directors of the General Federation of Women's Clubs of all fifty states and the District of Columbia. The booklet includes chapters on The Housewife Problem; Breads and Biscuits; Sensible Salads and Desserts; Thrift Suggestions; Cakes and Cookies; Pies, Puddings, and Pastries; Selection and Cooking of Meats; Meats; Economical Uses of Fats; Thrifty Meatless Recipes; Table Laid for Formal Dinner; Home Canning; Canning of Fruit; Time Table for Canning Vegetables; Vegetables and Fruit Drying; and Miscellaneous Tables.
In addition, it has a small pocket mirror with an advertisement for the company on the back.
Dates
- Creation: c.1925, n.d.
Creator
- Ballard and Ballard Company (1880-1951) (Louisville, KY) (Organization)
Access Restrictions
Collection is open to research.
Use Restrictions
Permission to publish material from the Ballard and Ballard Company Collection must be obtained from Special Collections, Virginia Tech.
Historical Information
Ballard and Ballard Company, also known as Ballard's Obelisk Flour and Ballard Mills, was founded by Samuel Thruston Ballard and Charles T. Ballard in Louisville, Kentucky in 1880. Ballard and Ballard was purchased by the Pillsbury Company in 1951.
http://www.louisvilleky.gov/louisvillefire/lfd_history_full_text.htm
Full Extent
0.3 Cubic Feet (1 box)
Language of Materials
English
Abstract
The collection includes a string of cardboard cut-out advertisements for Ballard's Obelisk Flour and a booklet with recipes and cooking tips from the Ballard and Ballard Company. In addition, it has a small pocket mirror with an advertisement on the back.
Arrangement
The collection is arranged by material type.
Acquisition Information
The Ballard and Ballard Company Collection was purchased by Special Collections in 2010. An additional item was purchased in 2015.
Alternate Form Available
Scans of two of the display panels are available online. See the "Contents List" below for links to the images (jpgs).
Processing Information
The processing, arrangement and description of the Ballard and Ballard Company Collection commenced and was completed in June 2010. Additional processing was completed in July 2017.
Topical
- Title
- A Guide to the Ballard and Ballard Company Collection, c.1925, n.d.
- Status
- Completed
- Author
- Carmen Boggs-Parker
- Date
- © 2010 By Virginia Tech. All rights reserved.
- Language of description
- English
- Script of description
- Code for undetermined script
- Language of description note
- Description is in English
Repository Details
Part of the Special Collections, Virginia Tech Repository
Special Collections, University Libraries (0434)
560 Drillfield Drive
Newman Library, Virginia Tech
Blacksburg Virginia 24061 US
540-231-6308
specref@vt.edu